free guides. no email required.

most of what we do isn’t a secret. it’s just work that takes time and attention, and plenty of business owners would rather do it themselves than pay someone.

so here it is, written down. how to check your own homepage, how to get found locally, how to stop wasting money on the wrong seo. free, ungated, no email required.

if you read one of these and fix the problem yourself, that’s a good outcome. if you read it and decide you’d rather we did it, you’ll know exactly what you’re asking for and roughly what it’s worth. either way you’re better off than you were.

for definitions rather than instructions, the glossary has 200-odd terms explained in plain english.

small business seo - what works, what it costs and what to skip

small business seo

Discover what small business SEO costs, which tactics work, & when to spend elsewhere. Honest, jargon-free advice backed by 18 years of experience

your homepage has 5 seconds. here’s how to stop wasting them.

your homepage has 5 seconds. here’s how to stop wasting them.

Learn how to pass the 5-second test, engage homepage visitors instantly, and turn lost traffic into leads with this essential 15-point website checklist.

the 5‑point visibility checklist (as search becomes answers)

the 5-point visibility checklist (as search becomes answers)

Ensure your website gets found as search turns into AI answers. Use this 5-point checklist to boost clarity, build trust, and structure key content.

Image SEO – The Ultimate Guide

Image SEO - The Ultimate Guide

Learn how simple image SEO helps search engines understand your photos, brings your content to life, and drives more traffic to your business website.

Local SEO Guide NAP, Citation Audits, and Getting Found Locally

Local SEO Guide: NAP, Citation Audits, and Getting Found Locally

Master local SEO to get your business found on Google. Learn how NAP consistency, Google Business Profiles, and citation audits drive local traffic.

the beginner’s fecking guide to google business profile

the beginner’s fecking guide to google business profile

Optimise your Google Business Profile with this straightforward beginner's guide. Learn how to win local map rankings and attract more customers for free.

The Perfectly Optimised Page An SEO Guide for 2026

The Perfectly Optimised Page: An SEO Guide for 2026

Discover how to create a perfectly optimised page in 2026. Learn to match search intent, satisfy Google's algorithms, and master essential SEO fundamentals.

What is Negative SEO A Small Business Owner’s Guide

What is Negative SEO? A Small Business Owner’s Guide

Learn what negative SEO is, how sabotage affects small business rankings, and practical steps to protect your site from spam attacks and malicious tactics.